SEO is no longer just
about your website.

Customers ask ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews what to buy and who to trust. Ampli shows whether your brand appears in those answers, how it stacks up against competitors, and what is holding it back.

Or buy a one-off AI Search Baseline Report for £299, no subscription required.

Baseline AI Search Audit
demo data
AI Readiness Score
71
needs work
Brand Visibility
26%
Category Visibility
14%
Citation Capture
6%
Answer Coverage
8/100
Biggest Blocker
Missing answer coverage
Next Best Action
Create comparison + pricing guide
Baseline audit · branded prompts · category prompts · competitor prompts

Search has split in two. Most SEO tools only measure one half.

Customers now ask AI systems for recommendations, comparisons and buying advice before they click a search result.

Ampli measures classic search and AI answers, then shows what is stopping your brand from being mentioned, cited or recommended.

best cold brew coffee subscription
customer query
Classic search
google.com
  • sprudge.com › guides
    Best Cold Brew Subscriptions of 2026
    Our editors compared 14 cold brew subscriptions on freshness, origin and roast date…
  • wirecutter.com › coffee
    The Best Coffee Subscriptions, Tested
    After 4 months of testing we picked the best subscriptions for cold brew lovers…
  • lumenfield.coffee › cold-brew
    Lumen Field Cold Brew Reserve
    Single-origin cold brew, slow-steeped 18 hours and shipped within 48h of roasting.
  • reddit.com › r/coffee
    Reddit: r/coffee — favourite subscription?
    Long discussion thread with community recommendations…
Your brand ranked #3
AI answer
ChatGPT

For cold brew, the most-recommended subscriptions are Trade Coffee[1] and Atlas Coffee Club[2], with Stumptown[3] mentioned for darker roasts.

Reviewers on r/coffee also call out independents that ship within 48 hours of roasting[4].

If you prefer single-origin lots, look for subscriptions that publish roast dates and origin notes

Sources
trade.coffeeatlascoffeeclub.comstumptowncoffee.comreddit.com
Your brand not cited
same query · two different worlds
Google
#1
ranked
AI answer
not cited
missing
Rankings are not the whole picture

A page can rank in Google and still be missing from ChatGPT, Gemini, Claude, Perplexity or AI Overviews.

category
brand
Category visibility matters

It is useful to know what AI says when someone asks about your brand. It is more valuable to know whether you appear when customers ask about your products, services and niche.

r/
W
T
"Trade Coffee and Atlas are widely recommended"
A
you
Competitors can own the answer

If AI systems cite competitors, publishers or Reddit threads instead of your site, they shape the answer before your brand enters the conversation.

noise
  1. 1Add comparison page
  2. 2Capture buying-guide citations
  3. 3Improve schema
Clients need a story, not another dashboard

Ampli turns complex AI search data into a baseline, a plain-English report, a presentation deck and a roadmap your team can ship.

Know if AI finds you when customers do not already know your name.

Branded prompts show whether AI systems understand your company. Category prompts show whether you are visible in the buying journey. Ampli tests both, plus the competitor prompts you need to win.

Lf
Your brand
Branded
"how does Lumen Field compare"
Branded
"is lumenfield.coffee good"
Branded
"lumen field reviews"
Category
"best espresso subscription 2026"
Category
"specialty coffee delivery"
Category
"single origin monthly"
Competitor
"Lumen Field vs Trade"
Competitor
"Atlas Coffee alternatives"
mentioned partial missing
mentioned · cited
Branded prompts

Measure whether AI describes the brand accurately, cites the domain and answers common customer questions.

"Lumen Field Coffee is a single-origin subscription based in Portland, OR…"
partial · not cited
Category prompts

Find out whether the brand appears for the products, services and topics customers ask AI systems about.

"For specialty coffee subscriptions, popular options include…"
competitors win
Competitor prompts

See how AI positions the brand against competitors and where those competitors are cited instead.

"Trade Coffee vs Atlas Coffee Club — both score highly on freshness…"
3 gaps found
Answer coverage

Map prompts to pages and find where the site has strong, partial, weak or missing coverage.

/cold-brew → strong · /espresso → weak · /pricing → missing

Three workflows. One AI search platform.

Audit visibility, plan the work and explain the story to clients without stitching together dashboards, spreadsheets and slide decks.

AI Search

Measure how AI systems describe, cite and recommend the brand across branded, category and competitor prompts.

  • Prompt-level visibility
  • AI share of voice
  • Citation capture
  • Competitor mentions
  • AI Overview checks
Content & Research

Find the keywords, prompts and pages that matter, then generate research-backed briefs to close answer coverage gaps.

  • Keyword opportunities
  • Search Console data
  • Prompt-to-page mapping
  • Content briefs
  • Content plans
Reporting

Turn complex AI search data into a client-ready report, narrative and presentation deck.

  • White-label reports
  • Narrative Mode
  • Presentation Mode
  • Sprint roadmap
  • Recommendation export

Start every client with a baseline audit.

Ampli crawls the site, tests approved prompts, captures citations, checks rankings and scores the factors that affect whether AI systems can find, understand and cite the brand.

Follow-up audits compare progress against the baseline, so agencies can show what changed after the work shipped.

Readiness scorecard
demo data · lumenfield.coffee
AI Readiness Score
71
B-
Brand Visibility
26%
Category Visibility
14%
Citation Capture
6%
Answer Coverage
8/100
Technical Readiness
78
E-E-A-T
64
Core Web Vitals
82
Biggest Blocker
Missing answer coverage on category prompts

No dedicated comparison or pricing pages for the highest-volume category prompts customers are asking AI systems.

Biggest Quick Win
Add Article and FAQ schema across the cold-brew hub

Estimated +8 readiness points in the next sprint, with low engineering effort.

12-pillar readiness grid
Indexability
91
Crawlability
84
Metadata Quality
72
Structured Data
41
AI Crawler Access
88
Content Retrievability
67
E-E-A-T
64
Freshness
73
Answer Coverage
8
Citation Capture
6
Core Web Vitals
82
Hreflang
N/A

See what AI systems actually say about your brand, your niche and your competitors.

Ampli runs approved prompts across the major AI systems and stores the verbatim answers as evidence. Track whether your brand is mentioned, cited or ignored, and see which competitors are named alongside you.

  • Branded, category and competitor prompt testing
  • Mention, citation and recommendation tracking
  • Sentiment, prominence and AI Overview inclusion
  • Competitor co-mentions and share of voice
  • Verbatim responses stored as evidence
Prompt visibility · approved set
demo data
  • CategoryChatGPT
    Best cold brew coffee subscription
    vs Trade · Stumptown
    yestopcitedrec.
  • BrandedPerplexity
    How does Lumen Field Coffee compare
    vs Blue Bottle
    yestopcitedrec.
  • CompetitorGemini
    Coffee subscription vs Trade Coffee
    vs Trade · Atlas
    partialmiddleno citeno rec.
  • TransactionalClaude
    Buy single origin coffee monthly
    vs Trade · Atlas · Blue Bottle
    nononeno citeno rec.
  • ComparativeChatGPT
    Best espresso subscription clubs 2026
    vs Stumptown · Onyx
    yesmiddleno citepartial
  • CategoryPerplexity
    Affordable specialty coffee delivery
    vs Trade · Bean Box
    nononeno citeno rec.

Find the sources AI systems trust.

Ampli shows which domains are cited for your prompts, where your brand appears, where competitors win, and which publishers or communities should become targets.

  • Cited domain leaderboard and heatmap
  • Your-domain citation share
  • Competitor citation gaps
  • Reddit and community citation signals
  • PR and content opportunity targets
Cited domain leaderboard
354 captured citations
reddit.com
24%
sprudge.com
18%
wirecutter.com
14%
lumenfield.coffeeyou
6%
bonappetit.com
11%

Turn AI visibility gaps into content briefs.

When the audit finds a weak or missing answer, Ampli turns it into a brief your writers can act on, backed by keyword data, Search Console signals and prompt-to-page matching.

  • Competitor keyword gaps and almost-there rankings
  • Search Console clicks, impressions and CTR
  • Prompt-to-page mapping
  • H1/H2/H3 outlines and internal links
  • Content calendar and status tracking
Content brief
planned
Target prompt
Best espresso coffee subscription 2026
Page type
Category comparison + buying guide
Search intent
Commercial · comparative
Suggested title
The best espresso coffee subscriptions for 2026
Meta description
Independent comparison of the top espresso coffee subscriptions, tested on real espresso machines, with pricing, freshness and origin data.
H2 outline
  • · What makes a coffee subscription right for espresso
  • · Lumen Field Coffee vs the leading subscription clubs
  • · How we tested every roast on a real espresso machine
  • · Picks by brewing style: home espresso, moka, super-automatic
  • · Frequently asked questions
Internal links
/subscriptions · /brew-guides/espresso · /about/sourcing
Recommended schema
Article · FAQPage · Product
FAQs
Are subscription coffees good for espresso? · How fresh is subscription coffee? · Can I cancel any time?

Reporting that ends with a roadmap.

Every audit produces a client-ready report and a prioritised roadmap, so your team walks out of the call knowing exactly what to ship next.

Readiness Report

White-label report covering the scorecard, AI visibility, citations and roadmap.

Narrative Mode

A plain-English walkthrough of what matters and what to fix first.

Presentation Mode

A generated deck with charts, findings and speaker notes for client calls.

This sprint roadmap
3 of 12 actions
  • Add Organization + FAQ schema to high-intent pages
    Dev·Effort Small
  • Create comparison + pricing guide for top category prompt
    Content·Effort Medium
  • Improve citation-worthiness of buying guides
    Content / PR·Effort Medium
Weekly monitoring
12-week window
AI Share of Voice
18%26%
Citation Capture
4%6%
Category prompts mentioned
9 / 4014 / 40
Negative sentiment prompts
52
AI Overview inclusion
03

Track progress without drowning in daily model noise.

Weekly monitoring tracks meaningful movement across AI share of voice, citations, sentiment, prominence and AI Overview inclusion. Follow-up audits compare progress against the original baseline.

  • Weekly AI visibility monitoring
  • Competitor movement and AI Overview checks
  • Citation gains and losses
  • Sentiment and prominence changes
  • Baseline vs follow-up audit comparison

Simple pricing for audits, briefs and monitoring.

Run baseline audits, create client-ready reports, generate content briefs and monitor active clients weekly.

Starter

For freelancers and consultants getting started with AI search audits.

£149
/ month
  • 1 user
  • 5 client workspaces
  • 5 full audit credits / month
  • Weekly monitoring for 2 active clients
  • 10 content brief credits / month
  • White-label reports
  • Email support
Most chosen
Growth

For agencies productising AI search audits.

£399
/ month
  • 5 users
  • 25 client workspaces
  • 25 full audit credits / month
  • Weekly monitoring for 10 active clients
  • 50 content brief credits / month
  • Client portal
  • Presentation Mode
  • Roadmap exports
  • Priority support
Scale

For larger agencies and multi-brand teams.

£899
/ month
  • Unlimited user seats
  • 75 client workspaces
  • 75 full audit credits / month
  • Weekly monitoring for 25 active clients
  • 150 content brief credits / month
  • Multi-brand white-label profiles
  • Dedicated onboarding and CSM
One-off · No subscription required
AI Search Baseline Report. £299 one-time.

A full readiness audit and presentation deck for one brand. Built for client discovery, prospecting and pre-subscription testing.

See the baseline

Quick answers, no fluff.

AI search readiness measures how well a brand can be found, understood, cited and recommended by AI systems such as ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews.

Find out where your brand appears,
and where competitors are taking the answer.

Run a baseline audit across branded, category and competitor prompts. See the evidence, generate the roadmap and walk your client through the story.

Not ready to subscribe? Buy a one-off AI Search Baseline Report for £299.